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Web sites exist for essentially two purposes. The first is to provide information. The second is to sell. If your purpose for being online is to sell products or services Wholesale Chad Williams Jersey , but you don't have tons of sales experience to fall back on, this article is for you!
Selling is not some mysterious process that happens in smoke filled rooms or some gift you are born with. At it's core, selling is really finding out what people want and providing a way for them to get it. And you must take the buyer through a certain logical order before they will buy.
Like almost any other skill, selling can be learned. Today we look at the five basic steps of a sale. After you finish reading today's article take a close look at your website Wholesale Markus Golden Jersey , selling letters, ad copy and more to see if they take the buyer through these five steps. If not, take steps to make your copy stronger and measure the results.
After going through this 'fine-tuning' process a few times you will have a web site that consistently makes sales and creates a reliable income for you. Now, the five steps of the sale.
There are five distinct steps you must go through with a prospect in order to get them to say yes. Write these on an index card and use them as a checklist each time you make a presentation.
1) Attention - Without your prospect's full attention Wholesale D.J. Humphries Jersey , you can't proceed. Make sure that your prospect pays attention to your selling message, not your graphics or hot color combos. Spinning ducks are cute, powerful words sell products.
2) Involvement - Once you have their attention, get them involved. Have them do something. Ask them to sign up for your newsletter or take an online survey right from your home page. If they are interested enough to take this step Wholesale Budda Baker Jersey , you're headed in the right direction.
3) Conviction - They have to be convinced in order to buy. Make sure your words include the FACTS they need to make a logical decision. Prospects buy on emotional impulse but if they can't defend their purchase with logic you'll lose the sale.
4) Desire - This is where the art of selling lives. THEY MUST WANT IT. Include strong emotional 'hooks' for people to relate to. Tell them exactly what's in it for them. Remember that people are usually motivated by the promise of gain (making more money) or the fear of loss (act now before the price goes up).
The simple fact is that people will buy on an emotional impulse. They may defend their purchase with logic - especially to their spouse  but they buy things because they WANT to.
A great example of this is the Golden Gate Bridge. I'm totally convinced the Golden Gate Bridge is a great bridge, but I don't want to buy it. Dry stats won't do the job, emotion will.
5) Close - If you've done your job in the four preceding points, closing is a matter of arranging the details. But it is in this step that many sales are lost. Here's the key to closing the sale. TELL them exactly what to do next and keep them laser focused on doing that one thing. Do NOT include links to other products or programs on your order page. Keep their focus on whipping out that credit card and buying now. Make it simple and easy to do.
Now that you know the five steps of a sale Wholesale Haason Reddick Jersey , examine your website and selling material to see how you stack up. No matter what you sell, the prospect must complete the steps before they will buy. The fact that they visit your site at all indicates interest. Gently guide them through the other four steps and success will be yours!
Erny Setyawati is author of Bali Global Market Ezine that give solution of home business promotion and strategy, visit her webiste a:
Harry Potter stories came from the mind of a then-unknown British writer, J.K. Rowling. I was a librarian at the time Wholesale Patrick Peterson Jersey , and everyone wanted to read the stories. It wasn't just children, it was adults too. I knew the people, and they weren't parents picking something up for the kids. They wanted to read about Harry Potter themselves. The books really appeal to everyone. Their long stays on the best-seller lists prove that.
In case you haven't read them, in a nutshell (and don't worry Wholesale Larry Fitzgerald Jersey , I won't give anything away!) Harry Potter is a boy who doesn't know he is a wizard. His parents are dead and he lives with relatives who hate him. Then suddenly, when he is eleven, he is in a different and far more exciting world and has mysterious powers. He's at Hogwarts, a school for young wizards and witches Wholesale Chandler Jones Jersey , and he has some new friends and some serious enemies.
It's not only a more exciting world, but a very dangerous one for Harry.
Naturally, with the popularity of the Harry Potter stories, it was inevitable that movies would be made. They too have been a tremendous success. Everyone wondered how true the first movie would be to the book Wholesale Josh Rosen Jersey , and it was very true. It and later movies (now available on DVDs as well) are great family entertainment.
There are many Harry Potter posters and other items available. Children love to live with the magic of Harry's world.
Rosana Hart writes about many popular poster categories at her website and a selection of Harry Potter posters can be seen there.
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