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Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Too many clients have come to us only after they have wasted large sums of money by copying their competitors with "me too" advertising. And the media and advertising agencies love it. When you approach an advertising agency, their mission will be to convince you to spend your entire marketing budget with them, not to help you devise a marketing strategy for your business which will look at all available marketing options Riccardo Montolivo Italy Jersey , not just advertising.
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=> How do your customers make a buying decision?
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Once you understand your marketplace you should then consider your business. At this point of the marketing process you would ask the following questions:
=> What is the ultimate benefit of my products and services for my customers?
=> Why should people buy from me?
=> What is my offer? (Product Service Price Support Guarantee etc.)
=> How do I define My Marketplace? (Who What Where When and How)
And only once you have answered these questions, ask the one that most businesses ask first rather than last:
=> How will I promote my business?
When answering this question, consider all the promotional options Mattia Perin Italy Jersey , not just advertising. Some of the marketing options available to you are: Networking, newsletters, cold calls, special offers, public relations Mattia De Sciglio Italy Jersey , referrals, joint ventures, trade shows, seminars, workshops Matteo Darmian Italy Jersey , website, sponsorship, media advertising, yellow pages, direct mail and brochures.
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Whichever marketing channel you choose, it is absolutely essential you measure the results from each promotion. Over a period of time, you will learn which ones work best for you. However, this can be a lengthy experience. Using a marketing consultant can greatly reduce the painful and often costly learning curve Luca Antonelli Italy Jersey , and can save you many thousands of dollars in your marketing costs, and even more importantly, in the opportunity cost of lost time.
Copyright 2005 Empower Business Solutions
Dr Greg Chapman assists small to medium sized businesses with business planning, business systems and marketing strategy. To find out how you can Multiply Your Profits & Make Your Business Run without You, and to find out How Good Your Business Really Is with a Free Online Business Medical Lorenzo Insigne Italy Jersey , go to Empower Business Solutions website at: Global Business Filing and Licensing Solutions Market Forecast To 2025: Detailed Analysis Of The Present Market Along With Fut. Cheap Jerseys Free Shipping Cheap Jerseys Free Shipping Cheap College Jerseys Cheap NBA Jerseys From China Cheap MLB Jerseys China Cheap Soccer Jerseys Online Cheap MLB Jerseys From China Cheap New NHL Jerseys Cheap Nike NFL Jerseys Cheap Nike NCAA Jerseys |
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